Sagamore, The Art Hotel's penthouse rooftop

MOD Media will splash onto the runways of Miami Beach during the second annual MOD Swim Week 2012 to be held at Sagamore, The Art Hotel. The three-day invitation-only swimwear event will be located at the Sagamore’s legendary penthouse rooftop from July 15-18, 2011 offering fashionistas an art deco setting to take in Miami Beach’s breathtaking ocean and sunset views while previewing the season’s sexiest swimwear collections. Celebrities, editors and fashion buyers will gather for runway shows and gifting suites that showcase the latest in swimwear, jewelry, tanning products and accessories.

“We are extremely excited to present MOD Swim Week 2012 at the fashionable Sagamore Hotel,” said Christine Henry, President of MOD Media, LLC. “Hosting our events at Sagamore’s exquisite rooftop penthouse will offer our designers a beautiful setting to launch their collections and give our guests and VIPs an intimate firsthand look at the newest swimwear trends.”

Located in the heart of South Beach, Sagamore houses contemporary works of fine art and innovative installations and has become a staple in Miami nightlife. Just steps from Lincoln Road and the best restaurants, clubs and boutiques Miami has to offer, Sagamore embodies the very heart of the city’s culture that perfectly compliments MOD Swim Week 2012 and its clientele. Past attendees include Entourage’s Perrey Reeves, Social Life Magazine Editor-in-Chief Devorah Rose, America’s Next Top Model’s Anchal Joseph and model and actress Cindy Taylor.  Additional details on the event and confirmed designers as well as the launch of the new MOD Swim Week website will be released in the coming months. MOD Swim Week is back and more fabulous than ever before.