Miami Beach sizzles this weekend as our favorite Diva in Residence makes an appearance at LIV Nightclub at the Fontainebleau Miami Beach late Saturday night, October 24. Moving forward from her former Diddy moniker “J.Lo,” Jennifer Lopez rolls out her new persona - LOLA!

To launch the hot LOLA brand, La Lopez has a new website - www.whoislola.com -that rolls out her mission statement,

“She was mysterious… she was like someone I’d never met. She appeared, and then she was gone. The word sexy can now be replaced with LOLA. Lola left me wanting.”

[youtube:http://www.youtube.com/watch?v=teHUqBNZi-Q]

Hopefully, LOLA’s first single (featuring rap artist Pitbull) shouldn’t leave you wanting. Music lovers may recall Pitbull’s debut album M.I.A.M.I. had a breakthrough hit “Culo,” an anthem to sexy round posteriors like J.Lo’s which he mentions in the song. Flash forward to this Saturday night and both Pitbull and Ms. Lopez’s famous booty will share the stage performing their new collaboration, “Fresh Out The Oven” produced by The Neptunes.

We’ll see you there!